Validar featured in the April 2008 issue of The Advertiser.
Learn how one customer has improved their business with real-time lead qualification using Validar Lead Capture.
Read the success story 
For the complete version of The Advertiser visit, http://www.ana.net.
Validar and Vendaria Partner to Deliver Interactive Lead Capture and Management Solutions
Validar Inc. and Vendaria Media develop joint integrated offering
SEATTLE – May 13, 2008
Validar Inc, a leading provider of lead capture and lead management software, today announced a partnership with Vendaria Media Inc. a premier vendor of rich media creative services, to deliver an integrated solution suite. This partnership represents a break through solution for linking marketing to sales.
Merging Vendaria’s expertise in interactive merchandising solutions with Validar’s lead management toolset will provide marketers with a powerful new online capability of capturing and measuring sales leads. Leads generated from Vendaria’s interactive presentations are programmatically ranked and qualified by Validar’s software and then pushed to sales reps in real-time utilizing Validar’s Lead Import which is integrated with Salesforce.com and available for download on the AppExchange.
We look forward to providing the creative engine that will dove tail with Validar’s powerful solution allowing marketers to lower the cost of capturing and qualifying sales leads and track ROI stated Scott Roth President and CEO of Vendaria Media.
Validar customers who are capturing and identifying qualified leads from offline lead sources, like tradeshows will now be able to leverage the online and interactive expertise of Vendaria to further engage customers.
We’ve been searching for the right partner to bring our industry leading event based lead capture into an online world. Vendaria is the best at engaging prospects and driving demand with their interactive rich media and a great partner in helping us achieve these goals stated Victor Kippes, Validar CEO.
About Vendaria Media Inc.
Founded in 1999 and based in Seattle, Washington, Vendaria Media is a leader in the creation and distribution of visual merchandising solutions that enhance the way products are marketed and sold online. Vendaria combines video, audio, animations, text and graphics into dynamic rich media presentations that tell a compelling story about a product`s key features, benefits and functionality, driving increased sales. Vendaria`s clients include Apple Inc., LG Electronics, Whirlpool Corp., Avery Dennison, The Home Depot, Bosch, Playtex and more. For more information, visit www.vendaria.com
About Validar Inc.
Validar is the leading provider of lead capture and qualification software solutions for marketing and sales professionals. With a deep knowledge of the lead management process, Validar helps organizations lower their cost per qualified lead by providing the tools to deliver high quality leads to sales and a better ROI for marketers. Rooted in the event industry, Validar enables partners to be more efficient and drive higher levels of service to their customers. For more information, visit www.validar.comDemandGen Report profiles Intergraph Corporation using Validar
High Tech Software Firm Figures Out New Solution For Event Lead Capture
Validar Lead Import for AppExchange Now Available on Salesforce.com’s AppExchange
Salesforce.com customers can now deploy Validar Lead Import for importing tradeshow and event leads within Salesforce
SAN FRANCISCO – September 17, 2007
Validar today announced the availability of Lead Import for salesforce.com's AppExchange. Lead Import provides users with the ability to import clean leads from any lead source without compromising the data integrity of their Salesforce implementation. Built on the Force.com platform, Validar Lead Import for AppExchange is immediately available for test drive and deployment at the Appexchange. The announcement was made today at Dreamforce ‘07, salesforce.com’s User and Developer Conference.
Validar Lead Import for AppExchange is a second generation application that provides Salesforce users with a mechanism for importing leads from both online and offline events. Leveraging Validar’s solution enables organizations to lower their cost per qualified lead, and reduces time to import leads. Validar’s solution contains the following features:
- De-duping - Exact match and closest matching of leads and contacts
- Field Level Mapping - Map Validar lead data to the specific filed targets in Salesforce
- Campaign Assignment - Track effectiveness by assigning the Validar lead source to a campaign
- Lead Creation - Create leads and leverage your distribution rules
Leads are captured, ranked, mapped and distributed from tradeshow floor to sales in minutes with Validar Lead Import.
"The thousands of installs of hundreds of different on-demand applications clearly demonstrate the incredible momentum of the AppExchange as the world’s on-demand application marketplace,” said George Hu, Chief Marketing Officer, salesforce.com. “Salesforce.com customers can now quickly and easily deploy Lead Import via the AppExchange to bring the power of the on-demand model to their lead management initiatives.”
Force.com Platform and the AppExchange
Force.com is the on-demand platform for the next generation of business applications. Force.com reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to benefit the entire on-demand community.
The AppExchange economy continues to expand as thousands of salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange
Validar Lead Manager for Marketing Professionals Launched
Seattle WA - September 5, 2007
New features allow Marketers to manage leads from all lead sources including banner ads, webinars, and websites.
Validar Incorporated, a leading provider of lead management solutions today announced the expansion of the Full Measure™ product line to include version 3.1 Validar Lead Manager. This new release allows marketers to go beyond the event space, and incorporate all marketing touch-points into the Validar Lead Manager. Once there, customers can utilize a rich suite of web-based reporting analytics tools plus CRM Distribution tools.
With this Full Measure™ product suite update, the Validar Lead Manager and Lead Capture products offer the most flexible and customizable lead management solution in the industry. Leads can now be collected, categorized and distributed in real-time. This solution can work with any tradeshow, and now webinar, email marketing campaign, website, or direct marketing activities. As a result, marketers can rank and qualify leads with criteria relevant to their business whether it be by product type, customer type, propensity to buy, sales territory or all of the above.
“Today, after each campaign, marketing struggles to distribute their leads to sales for follow-up, and sales struggles to find the quality leads. “ said Victor Kippes, President of Validar Inc. "With our Full Measure Product Suite, leads can be ranked, qualified and distributed in real-time by any variable or attribute saving your organization valuable time and money. We are all about driving leads at inception to sales that are qualified the way they want them to be qualified, while at the same time enabling marketing to quantify the value of their efforts.”
"Our engineers have developed the perfect collaboration tool for marketing and sales. This release provides a tremendous amount of value to both entities," continued Kippes.
Validar Releases Online Lead Management Service
Seattle, WA - June 7, 2007
New features allow Value Added Resellers to deliver Key Post Event Report Analytics to Exhibitors and Show Managers.
Validar™ Corporation, a leading provider of interactive marketing campaign and event measurement software, today announced the expansion of Validar's Product line to include a new Full Measure™ Lead Management Portal. This new portal allows Value Added Resellers to offer a rich suite of reporting tools and analytics to their clients enabling them to measure the effectiveness of their Campaign and Event investments in real time during an event.
At the heart of the Full Measure™ Lead Management Portal, is a fully integrated Full Measure upload utility that automatically posts on line exhibitor based event specific goals and objectives directly from the show floor with a click of a button. Now Event Producers and Exhibitors can post customized data online ranked and categorized by customer type or product type at anytime during an event. This new release includes several new administrative features which allow exhibitors create a unique and very powerful graphical view of their leads by any criteria they desire, such as territory, lead value, or product type.
“Exhibitors and Event Producers are struggling every day to measure the effectiveness of their efforts and they require a tool that provides the customized analytics based upon their specific goals and objectives,“ said Victor Kippes, President for Validar Corporation. “With the Full Measure™ Lead Management Portal, Exhibitors can now post their data on line at anytime during the event for the rest of their organization to log on and see.“ “In addition, Exhibitors today are struggling to distribute their leads to Sales for follow-up. With our Portal, not only can you separate your leads by territory, product type or customer type, you can also deliver a specific value on each based upon their propensity to buy. Sales Representatives require leads to be qualified and will respond faster when leads are pre-qualified with information specific to their needs“, stated Kippes. "Our engineers have worked very hard to automate the process of connecting marketing efforts to sales and this Portal provides a tremendous amount of value to both entities,“ continued Kippes.
Validar featured on MeetingTechOnline (MTO)
June 4, 2007
Validar Releases SPSS to IS Customers
Seattle, WA - February 15, 2007
Validar Corporation aligns with SPSS to deliver enhanced survey reporting to Validar Interactive System customers.
Validar™ Corporation, a leading provider of interactive marketing technologies and tools, today announced the expansion of its product line by introducing SPSS for Windows® for all Validar Interactive System customers. This new addition to Validar’s suite of interactive tools provides Validar Interactive System users a best-in-class statistical and data management package for analysts and researchers.
With SPSS for Windows, Validar’s enterprise customers can now take advantage of a broad range of capabilities for the entire analytical process. SPSS allows customers to generate decision-making information quickly using powerful statistics that can then be presented within a high-quality tabular and graphical output. In addition, SPSS allows companies to share results effectively with others using a variety of reporting methods, including secure Web publishing.
This new reporting module can be used in a variety of areas, including: survey and market research and direct marketing; academia; administrative research; human resources and resource planning; medical, scientific, clinical and social science research; planning and forecasting; quality improvement, reporting and ad hoc decision making; and enterprise-level analytic application development.
“SPSS for Windows is a very natural extension to our Interactive System suite of solutions,” said Victor Kippes, president of Validar Corporation. “We have developed a native export into SPSS and have decided to align versus build as a means to satisfy our customers’ demands for more advanced reporting capabilities. Our Interactive System users are very sophisticated and demanding. This release allows Validar to provide the reporting capabilities it needs in order to service its customers.”
CompuSystems and Validar “rev up” with a New Partnership
Broadview, IL – February 5, 2007
CompuSystems, Inc. (CSI) and Validar Corporation have partnered in a new service for “VIP” exhibitors at trade shows.
The new service is named RPM, an acronym for Record – Post – Manage, the three steps addressed in the lead management process. Used in conjunction with the exhibitor’s own pc, this new service has been designed as an easy-to-use, plug-and-play system.
In Step 1, RPM allows the exhibitor to read and record attendee badges of virtually any format (barcode, mag-stripe, smart cards, even business cards) and automatically populate the data into the opening of a booth survey or qualification form, even if the exhibitor’s pc is also being used for booth presentations and demos. In Step 2, the exhibitor can then post leads to a secure web portal for creating reports and data views of their choosing. Finally, in Step 3, RPM helps the exhibitor to manage their lead data in a multitude of ways to measure the show’s impact on sales. All this can be done without installing any software onto the exhibitor’s pc.
“RPM is especially beneficial for those companies who exhibit in multiple trade shows every year, the “VIP’s” of the trade show business”, said Paul McCaffray, executive vice president and COO of CSI. “It allows them to use the same tool for lead management at all their shows. Convenient and cost effective, it also allows for seamless integration with a salesforce CRM system. Having Validar - a premier developer of interactive software - as our partner in the development of RPM has been a huge plus for us.”
“Validar is thrilled to have partnered with CompuSystems,” according to Victor Kippes, president and CEO of Validar. “Their industry leadership and innovation are well recognized. CSI’s lead management expertise will be invaluable to the VIP exhibitors that can take advantage of the capabilities of RPM.”