The heart of the Validar solution is the Interactive System (IS). A result of years of development and millions of dollars in research, Interactive System delivers robust survey, sales automation and marketing measurement tools.

Validar’s Interactive System is software that enables people without a technical background the power to independently design, develop, and deploy collaborative web-based communications.

Interactive System can track and record the aggregate result of all company marketing efforts in real-time. Everything from creation of professional e-mail campaigns to tracking customer feedback surveys can be completed in IS by authors with no knowledge of programming languages or technical experience. Once a message has been released into the marketplace, Interactive System enables you to track it in real time automatically categorizing by value, website visits, event attendance, etc., through branded forms and web pages. With Validar’s Interactive System, you determine the criteria used to evaluate and rate each response with consideration to qualifying factors, such as the strength of the response, context of the response and which marketing activity triggered the action.

As details are collected on individual leads, a clear picture begins to develop as to how to effectively market to specific prospects and what actions will turn interest into a sale. Interactive System is the most comprehensive marketing campaign management tool available.