Visit our blog to watch a recorded video of tips and tricks on how to adjust your lead capture strategy at tradeshows to best leverage marketing automation solutions and 8 key steps to consider when preparing for your marketing investment. Matt Heinz from Heinz Marketing was kind enough join in on this webinar and his contribution is well worth the listen.
Go here to listen in.
CA–James W. Obermayer, CEO of the Sales Lead Management Association, (SLMA) announced the results of the voting for the Most Influential People in Sales Lead Management in 2012. 34.4% of the members (2,117 of 6,139) cast votes in the SLMA’s first members only election, (previous elections were open to the public). Nominees came from many diverse disciplines including CRM Software and Marketing Automation Software , telemarketing, database management, conference management, fulfillment, consulting and publishing companies.
Obermayer said, “These are people who have given their time and expertise in the field of lead management and are now recognized by their peers for outstanding work. They are champions of wealth generation and we thank them for their unselfish efforts.”
The SLMA served as the independent tabulator of votes and does not endorse the services of those listed. Voters were only allowed to vote for up to three people. Only SLMA members were allowed to nominate people to the nominees list. Non-members and members cast one ballot with up to three non-duplicated votes. The ballot emails were cross-referenced to the list of actual members.
You can read more about Victor’s nomination here.
SLMA Radio host Jim Obermayer will ask Victor if the rumors of the demise in trade shows as a lead generation medium is true. How can marketing managers make the most of their trade show investment and are marketing automation vendors correct in stating that tradeshows are a bad investment compared to inbound marketing? This interview offers a refreshing perspective on the benefits of face to face marketing to those that are beginning to question their event investments.
Check out this interview on our blog;
Seattle, Wash. (PRWEB) July 1, 2009 — Validar Inc, a leading provider lead capture, qualification and management software, deployed SMS Survey at Washington Technology Industry Association (WTIA)’s Smartly Leveraging Social Media for your Business: Practical tips, Tweets & Tactics Event in Seattle, Washington.
“WTIA prides itself in delivering value to our member companies,” states Ken Myer, President & CEO of WTIA. “It is vital we know how we did so we can ensure a best in class experience. Validar provides an excellent means to communicate with our audience through the use of cell phones versus paper or post event communication.”
SMS Survey is Validar’s real time polling solution which allows event managers to ask questions and get feedback from attendees from any mobile phone. Once an attendee completes the survey, the event manager can view results in real-time and call a random winner by simply sending a text message.
“We’ve always been experts at helping event managers identify which registered attendees actually attend, and what they do at the event. Now with SMS survey we can inform them of what the attendees thought of the event in real time all within a single Show Management platform,” stated Victor Kippes, Validar CEO. “Now the people who are responsible for follow-up, will know exactly how to engage with that event attendee.”
A valuable tool for lead identification or opinion polling, the SMS Survey, is also easy to deploy in any environment or venue. With no hardware dependency, the SMS survey can be up and running in minutes.
The Validar SMS Survey is currently available for use at any event.
About Validar Inc.
Validar is the leading provider of lead capture and qualification software solutions for marketing and sales professionals. With a deep knowledge of the lead management process, Validar helps organizations lower their cost per qualified lead by providing the tools to deliver high quality leads to sales and a better ROI for marketers. Rooted in the event industry, Validar enables partners to be more efficient and drive higher levels of service to their customers. Validar’s suite of solutions include: Online Lead Collection Forms, Onsite Registration, Badge Printing, Mobile Device Date Collection, Exhibitor Lead Capture. For more information, visit www.validar.com.
About Washington Technology Industry Association (WTIA)
Washington Technology Industry Association is the largest state-wide association of technology companies and executives in the world. With more than 1,000 member companies representing more than 100,000 technology sector employees in Washington State, Washington Technology Industry Association is a catalyst for setting new industry directions, sharing expertise, fostering collaboration, delivering key business services, and advancing the economic value and global impact of technology companies doing business in Washington.
Validar Inc. and Vendaria Media develop joint integrated offering
Seattle, WA (PRWEB) May 15, 2008 — Validar Inc, a leading provider of lead capture and lead management software, today announced a partnership with Vendaria Media Inc. a premier vendor of rich media creative services, to deliver an integrated solution suite. This partnership represents a break through solution for linking marketing to sales.
Merging Vendaria’s expertise in interactive merchandising solutions with Validar’s lead management toolset will provide marketers with a powerful new online capability of capturing and measuring sales leads. Leads generated from Vendaria’s interactive presentations are programmatically ranked and qualified by Validar’s software and then pushed to sales reps in real-time utilizing Validar’s Lead Import which is integrated with Salesforce.com and available for download on the AppExchange.
“We look forward to providing the creative engine that will dove tail with Validar’s powerful solution allowing marketers to lower the cost of capturing and qualifying sales leads and track ROI,” stated Scott Roth President and CEO of Vendaria Media.
Validar customers who are capturing and identifying qualified leads from offline lead sources, like tradeshows will now be able to leverage the online and interactive expertise of Vendaria to further engage customers.
“We’ve been searching for the right partner to bring our industry leading event based lead capture into an online world. Vendaria is the best at engaging prospects and driving demand with their interactive rich media and a great partner in helping us achieve these goals,” stated Victor Kippes, Validar CEO.
About Vendaria Media Inc.
Founded in 1999 and based in Seattle, Washington, Vendaria Media is a leader in the creation and distribution of visual merchandising solutions that enhance the way products are marketed and sold online. Vendaria combines video, audio, animations, text and graphics into dynamic rich media presentations that tell a compelling story about a product`s key features, benefits and functionality, driving increased sales. Vendaria`s clients include Apple Inc., LG Electronics, Whirlpool Corp., Avery Dennison, The Home Depot, Bosch, Playtex and more. For more information, visit www.vendaria.com.
About Validar Inc.
Validar is the leading provider of lead capture and qualification software solutions for marketing and sales professionals. With a deep knowledge of the lead management process, Validar helps organizations lower their cost per qualified lead by providing the tools to deliver high quality leads to sales and a better ROI for marketers. Rooted in the event industry, Validar enables partners to be more efficient and drive higher levels of service to their customers. For more information, visit www.validar.com.
New platform puts more control in the hands of both Marketing and Sales
Seattle, WA (PRWEB) April 10, 2009 — Validar Inc, a leading provider of lead capture, lead qualification, and lead management software, today announced the launch of Lead Import for AppExchange with AnySource. Leads collected from AnySource follow the same data integrity processing as leads collected by Validar at tradeshows. Highly qualified leads are identified at capture and delivered to sales within minutes. Lead Import with AnySource enables our customers to identify qualified leads at the lowest possible operating costs while measuring the revenue from their marketing efforts.
“The AnySource offering is a great fit in today’s economic climate. For years Validar has been helping Marketing and Sales users lower costs, improve close rates, and minimize lead decay for event and tradeshow generated leads. The white paper posted at dontaskdontsell.com explains in detail this value. Now we have amazing flexibility to support web-based lead sources from any existing source. We understand our customers have programs and web properties already in place and with AnySource, we can tell our customers exactly how their assets are performing without impacting their web presentation from any code set,” stated Victor Kippes, Validar CEO. “We continue to invest heavily in integration with Salesforce.com as a means to deliver affordable, best in class Lead Management tools to our customers.”
The value of our software is tremendous when implemented appropriately by sales and marketing.
New Features include:
Improved Campaign and Member Status — Create rules that map lead categories to individual campaigns and campaign member statuses.
AnySource Web To Lead — Validar AnySource is a form building tool which outputs code to support existing web applications including client-side, server-side and Web 2.0 technologies. AnySource output formats include:
Task Mapping — Enhanced control over task creation methods for sales follow-up and notification.
Lead Categorization — AnySource helps enable marketers to identify sales ready leads at capture. You can also embed explicit or hidden questions directly into your web forms as a means to drive better quality leads to your sales team. Lead Rank can now be extended into Salesforce, enabling companies to drive relevant activity to sales and incubation activities.
Lead Import with AnySource available for sale immediately on the Salesforce CRM. Visit Lead Import on the AppExchange.
About Validar Inc.
Validar is the leading provider of lead capture and qualification software solutions for marketing and sales professionals. With a deep knowledge of the lead management process, Validar helps organizations lower their cost per qualified lead by providing the tools to deliver high quality leads to sales and a better ROI for marketers. Rooted in the event industry, Validar enables partners to be more efficient and drive higher levels of service to their customers. Validar’s suite of solutions include: Online Lead Collection Forms, Onsite Registration, Badge Printing, Mobile Device Lead Collection, and Exhibitor Lead Capture. For more information, visit Validar Inc.