SLMA Radio host Jim Obermayer will ask Victor if the rumors of the demise in trade shows as a lead generation medium is true.  How can marketing managers make the most of their trade show investment and are marketing automation vendors correct in stating that tradeshows are a bad investment compared to inbound marketing?  This interview offers a refreshing perspective on the benefits of face to face marketing to those that are beginning to question their event investments.

Check out this interview on our blog;

http://www.dontaskdontsell.com/blog/june-14-2012-show-sales-lead-management-association-interviews-victor-kippes