Lead Capture

Overview

Capture and qualify leads at the point of capture with Validar Lead Capture software. Simply provide corporate branding and content, and Validar customizes a branded application to run on self-service kiosks, laptops, or mobile devices.

Validar Lead Capture enables marketers to specify lead qualification questions and integrate them into the lead capture process, helping them identify sales-ready leads at the point of capture. The software integrates with lead collection peripherals and with Validar Lead Source Manager.

Features

• The solution integrates with a variety of peripherals, including badge scanners, business card readers, bar code readers, magnetic stripe readers, and RFID devices.
• Branded kiosk or sales modes provide a choice of self-service, touch-screen kiosk environment or booth-attendant-managed PC/peripheral environment.
• VIP list lookup feature enables booth attendant to identify VIP leads at point of capture.
• Qualifying questions asked at point of capture facilitate dynamic ranking of leads by propensity to buy, timeline for buying, and value of the potential sale.
• The solution can be scaled to support infrastructure of the largest booth or a simple tabletop exhibit.

Benefits

• Identify sales-ready leads at capture rather than 8-10 sales touches later.
• Lower lead qualification costs.
• Reduce revenue loss due to lead decay.
• Rank leads immediately to facilitate appropriate follow-up.
• Deliver higher-quality leads to sales to improve revenue.