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Lead Capture

Overview


Capture and qualify leads at the point of capture with Validar Lead Capture software. Simply provide corporate branding and content, and Validar customizes a branded application to run on self-service kiosks, laptops, or mobile devices.

Validar Lead Capture enables marketers to specify lead qualification questions and integrate them into the lead capture process, helping them identify sales-ready leads at the point of capture. The software integrates with lead collection peripherals and with Validar Lead Source Manager.

Validar Lead Capture CRMPlus+ - CRMPlus+ adds all the standard features of the Validar Lead Capture offering, inclusive of translation and formatting to import leads into your system of record (CRM System, Marketing Automation, Contact Manager). Some features of plus are not yet available in Validar Mobile Lead Capture

CRMPlus+ Features:

  • ISO Code Country Standards
  • USPS State Codes for US and CA
  • Replacement Values For Questions/Headers
  • Replacement Values for Pick One and Pick Many questions
  • Postal Code and Phone Number formatting
  • Email Address formatting


    • Custom Output Formatting Services beyond Lead Capture CRMPlus+ are available and provided by the Validar Professional Services team. Some of these services include:

  • Column Ordering
  • Specific Column Output
  • Combining Results from Multiple Fields
  • Forced Specific Text Casing
  • Campaign specific Values

    • Features

    • The solution integrates with a variety of peripherals, including badge scanners, business card readers, bar code readers, magnetic stripe readers, and RFID devices.
    • Branded kiosk or sales modes provide a choice of self-service, touch-screen kiosk environment or booth-attendant-managed PC/peripheral environment.
    • VIP list lookup feature enables booth attendant to identify VIP leads at point of capture.
    • Qualifying questions asked at point of capture facilitate dynamic ranking of leads by propensity to buy, timeline for buying, and value of the potential sale.
    • The solution can be scaled to support infrastructure of the largest booth or a simple tabletop exhibit.

    Benefits

    • Identify sales-ready leads at capture rather than 8-10 sales touches later.
    • Lower lead qualification costs.
    • Reduce revenue loss due to lead decay.
    • Rank leads immediately to facilitate appropriate follow-up.
    • Deliver higher-quality leads to sales to improve revenue.