Lead Source Manager

Overview

Aggregate and report on leads collected using Validar Lead Capture software or Validar AnySource technology using Validar Lead Source Manager. This Web-based software provides event exhibitors, CMOs, marketing VPs, and trade show managers with views into event and campaign performance. Time-of-day reports even let event exhibitors and trade show managers monitor event volume and make staffing adjustments on the fly. View leads from all lead sources to gauge relative effectiveness, quantify the potential revenue value of gathered leads, and compare the performance of events historically.

Features

• Leads are automatically upload post-event.
• Lead management capabilities include viewing, sorting, searching, prioritizing, and comparing leads from a specific source or aggregated sources.
• Time-of-day report enables users to monitor event volume to staff events effectively.
• Revenue projection calculator quantifies the value of leads collected.
• Charting and reporting features let users quickly identify sales-ready leads.
• Lead export functionality extracts leads in CSV Txt or XML format and includes bulk upload.
• 128-bit SSL encryption provides the highest level of data security protection.

Benefits

• Indentify qualified leads quickly during and after events.
• Access leads securely throughout the event.
• Easily export leads to a CRM or lead incubation engine for follow-up.
• Staff and plan events more effectively for improved ROI.