Mobile Lead Capture
Paper-based Lead Process Exacts Toll
Many exhibitors still rely on paper-based methods of collecting leads at consumer events. But getting these lead into the hands of sales representatives can take weeks, leading to lead decay and lost opportunities. One Validar customer facing this challenge decided it could no longer wait four weeks to get leads captured at consumer events to its distributor partners. The company tasked Validar with building a custom lead capture solution to replace its paper-based process.
Mobile Capture Puts Leads into Sales Pipeline – Faster
Validar created a custom mobile application and a new lead capture process for the company. Now the company’s event representatives ask potential customers questions that help qualify whether they are truly ready to make a purchase. The reps input these answers, along with customer contact information, into their mobile devices. Lead information is immediately transferred and aggregated in real time to the company’s CRM system. As a result, already-qualified leads enter the sales pipeline within days of an event – rather than after the four weeks it once took. With its customized Validar solution, the company enjoys a higher return on its events.
