Intergraph Corporation: Event Lead Overhaul
Quick qualification and import of event leads into Salesforce.com helps the Intergraph sales process. How do you more quickly get qualified leads into your sales pipeline after events? Just ask Intergraph Corporation (Intergraph), a global provider of engineering and geospatial software that helps customers in more than 60 countries build and operate plants and ships, create intelligent maps, and protect people and critical infrastructure around the world. By transforming its lead capture process, Intergraph has been able to: Qualify leads at the time of lead capture Get leads into the sales pipeline in minutes rather than weeks Reduce lead decay…
- Date: September 25, 2009
- Author: Victor Kippes
- Category: Case Studies
