MTI-Interactive: Smart Lead Generation
MTI-Interactive uses Validar solutions to improve lead collection, justify marketing budgets, and effectively assign leads to sales reps. For the last 30 years, MTI-Interactive (MTI) has developed SKU-activated merchandising that helps both retailers and manufacturers sell complex products by letting consumers interact with products before buying them. When Helen Stonhill signed on as the marketing communications manager at MTI, she quickly realized that the company needed to jettison manual, paper-based lead capture processes and import leads more effectively into Salesforce.com. By adopting Validar Lead Capture, Validar Lead Source Manager, and Validar Lead Import with AnySource, MTI has been able to:…
- Date: October 30, 2009
- Author: Victor Kippes
- Category: Case Studies
