Ever wonder how much you spend managing leads collected from Trade Shows?
A case study of Validar eating its own dog food at Dreamforce 09. Validar just returned from exhibiting at Dreamforce, Salesforce.com’s annual Users Conference in which we generated 148 leads in three days. This event is the biggest gathering in the world of Salesforce.com users which is a target market for us. Salesforce.com users can leverage Validar Lead Import with our Lead Capture product suite to get the complete marketing picture which includes the elusive ROI calculation. Overall it was an absolutely great show with excellent content and smart people attending. The downside for us, it was very expensive to be…
- Date: November 30, 2009
- Author: Victor Kippes
- Category: Blog
