Fishing for Qualified Leads: Which Strategies Yield the Biggest Catch

What do you fish with at tradeshows: a pole or a net? I often speak with exhibitors and event marketers who deploy one of these two lead capture strategies. Let’s review: • “Fishing Pole” strategy - I only scan leads that have expressed legitimate interest in our products and services. If they want a trinket, or have no authority, I don’t waste my time or my sales team’s time by scanning. When I bring home leads they are already qualified because I only scan the good ones. Counts are low but that is what we want. High quality, low quantity.…