Tailwinds of Marketing Automation and B2B Lead Management for Events

Lauren Carlson from Software Advice posted an interesting article regarding the momentum Marketing Automation firms are experiencing which I agree with.  It wasn't that long ago that people weren't even sure what marketing automation was or how it functioned. Now, marketing teams are aggresively seeking out solutions that help them articulate their value. Why is this happening?  The B2B sales environment has changed drastically due to technology and wiht the changing economy.  Companies today are dealing with changing buying patterns and are focused on streamlining and justifying their expenditures.  There are several specific trends that are driving the adoption of these changes,…