B2B Lead Gen: Does your event feedback/evaluation match up with your event purpose?
Ok, so you’re going to invest significantly in hosting a corporate event. There are some very basic questions that you should be asking yourself; What is the purpose of your event or event series? How will you determine if it was a good one or bad one? What are your goals for the event? These are simple questions that we ask our customers when working with them on customizing tools to measure their performance. Getting customers to describe the purpose of their meeting is usually a natural response. We are launching “New Products”, “New Branding” etc. Finding an answer to the question…
- Date: April 7, 2011
- Author: Victor Kippes
- Category: Blog
