Webinar Replay: Event ROI Made Easy – Demonstrate your marketing value

This video discusses tips and tricks on how to setup and leverage your lead management technology and tools to measure the revenue impact of your tradeshow marketing efforts. PerkinElmer also shares what tools they use to capture, distribute, process and incubate the leads they capture from their 200 annual event marketing program. Event ROI Made Easy - Demonstrate your marketing value Please let us know what you think.