A sales persons plea to event marketing!
Sometimes marketing resources are so disrespectful to their sales counterparts. Let me give you an example. I was in a meeting last month with a very smart marketing company asking my usual questions, one of them being, "If you capture all of these metrics at your event would you like to pass this data to your sales team?" The answer was; "No. They'll be at the event with their customers anyway so no need to provide this data. They will know." Here is another example. I know a company that produces a world class event while capturing metrics and data that is unbelievable specific…
- Date: November 17, 2011
- Author: Victor Kippes
- Category: Blog
