A sales persons plea to event marketing!

Sometimes marketing resources are so disrespectful to their sales counterparts.  Let me give you an example.  I was in a meeting last month with a very smart marketing company asking my usual questions, one of them being, "If you capture all of these metrics at your event would you like to pass this data to your sales team?" The answer was; "No.  They'll be at the event with their customers anyway so no need to provide this data.  They will know."  Here is another example.  I know a company that produces a world class event while capturing metrics and data that is unbelievable specific…

Strategic Event Execution with SmithBucklin

Validar enhances efficiency of SmithBucklin’s user group client organizations. SmithBucklin, the world’s largest association management and professional services group, is the only company in the world with a specialized technology user group practice. With its unparalleled skills, best practices and experience, as well as the industry’s most comprehensive resource base, global software giant VMware looked to SmithBucklin’s expertise to enhance growth and maximize the potential of its fast growing VMware user group program (VMUG). The VMUG and SmithBucklin relationship transformed what began as loosely affiliated groups of VMware customers to a self-sustaining, global nonprofit organization. Today, VMUG has an independent…