Marketers deserve commission too!

YES! I say this with a renewed respect for marketing leaders who have implemented methods of understanding revenue impact and influence. These are the ones that deserve a commission. Laying this foundation isn’t easy, and the challenge is best addressed through persistent and tenacious leadership most often driven by Marketing. I want to share with you some stories that illustrate how marketers are earning their keep with regards to laying a lead management foundation and my perspective of the mountain they have to climb. Lead management foundation - collaboration I just wrapped up marketing campaign meetings with a 150 year…