The Value of allowing Attendees to control post event treatment
For B2B events, we at Validar have the pleasure and honor of working with some of the smartest event marketers in the world. The content, energy, excitement and value is tremendous for every attendee. This is true for both tradeshow exhibitors and corporate event producers. How do companies gauge their performance though with regards to creating renewed interest from attendees in their products and services? Here is a simple tip…..ask! When to offer an opt-in and opt-out. Corporate Events: I’ve sat through many presentations at events globally and more often than not leave that session with a set of questions,…
- Date: February 20, 2014
- Author: Victor Kippes
- Category: Blog
