Three (3) tips for Event Marketers to better leverage your Sales team

Often, company goals and compensation plans drive counter-productive behavior between sales and marketing when events are involved. Sales people are driven by individual revenue contribution while Marketing efforts are measured overall. Both entities need to collaborate to genuinely analyze event revenue impact and influence. How can you get your sales team to trust your marketing efforts, cooperate for the greater good, and convert leads to opportunities? As a former receiver of tradeshow leads and user conference traffic contributor, here are my top three (3) tips for Event Marketers to establish trust and cooperation with your sales team. Allow Sales to…