We know there are many challenges when it comes to understanding which of your marketing activities are generating revenue and in-person events are no exception.

Watch this webinar titled: Transform Event Data Into Actionable Information That Accelerates Conversions

Watch here: 

  if your interested in learning:

  • How to use event data pre-, during and post-show;
  • What you should know about the revenue impact of your event content and strategies;
  • Lead and data capture best practices; and
  • Real-world examples of how progressive B2B companies accelerate the buying cycle with an event marketing strategy.

Victor Kippes, CEO, Validar and Carol Krol, Editor in Chief, Demand Gen Report have a great conversation regarding the challenges event pose to Event Marketers.