We know there are many challenges when it comes to understanding which of your marketing activities are generating revenue and in-person events are no exception.
Watch this webinar titled: Transform Event Data Into Actionable Information That Accelerates Conversions
if your interested in learning:
- How to use event data pre-, during and post-show;
- What you should know about the revenue impact of your event content and strategies;
- Lead and data capture best practices; and
- Real-world examples of how progressive B2B companies accelerate the buying cycle with an event marketing strategy.
Victor Kippes, CEO, Validar and Carol Krol, Editor in Chief, Demand Gen Report have a great conversation regarding the challenges event pose to Event Marketers.