Is Lead Follow-up Your Responsibility?
Jane looked at me quizzically, “Are you saying that the follow-up of leads we produce at events is my responsibility?” “Yes,” I said, “follow-up of the prospects produced by your department is one of your tasks. After all, you created the opportunity; shouldn’t you also be sure that the prospect is well served and not ignored until the salesperson picks up the gauntlet to finish the job?” “But, we just manage the exhibit.” Jane said. “We schedule it, get everything there, set the stage and break it down; afterward it’s up to someone else to close the deal.” “Is it?”…
- Date: September 20, 2017
- Author: Victor Kippes
- Category: Blog
