Four Tips to Triple Your Lead Count at Events

If the marketing manager comes to you and says, “Because the cost of an event  (exhibit) is fixed, please find a way to double or triple the number of leads from it so we cut the cost per lead in half and double the sales results.” You say, “No problem,” while thinking, “How the heck am I going to do that?”  The good news is it can be done without a lot of difficulty or even added cost.  First, some basics. Exhibits and Events are Primarily about Lead Generation.  Of course, it’s nice to introduce new products at the “Show,”…