It’s All About the Leads at Shows

Because Your Job is to Create Qualified Leads Marketing may want brand visibility at a trade show.  It’s great to have speakers on the program.  No one can deny it’s good to meet with customers who attend a conference.  But the bottom line entity that pays for the show is the quantity and quality of leads. Qualified leads pump up the sales pipeline. Qualified leads help salespeople make quota and make the C-Suite happy. Qualified leads turn into revenue; the more leads from an exhibit, the better. Exhibits Have a Fixed Cost Exhibits are unique because they come with a…