Training Booth Personnel Increases Qualified Leads by 300%

I asked the event manager, “It appears you will have about 30 people taking leads at the show; will you be training them how to do it and how to maximize the number of leads, and especially qualified leads, you get?” “Oh, they’re pros,” she said.  “They’ve been to a lot of shows and know how to sell.” Gently, I mentioned that knowing how to sell and getting double or triple the lead count at shows are two different things; very different skills. My next question was, “Will they all be salespeople?” “No,” she said.  “Five will be there from…