Extend Your Marketing Stack To The Show Floor – Part 1
What is a Marketing Stack? Your company’s marketing stack is essentially a collection of all marketing technologies and tools you use to achieve your marketing objectives. Its main purpose is to allow you to build and educate a database of potential customers and guide them through the customer decision journey to the point of purchase through an integrated system of newsletters, ads and offers. What’s included in a marketing stack? So what does a marketing stack consist of? Different companies may require different marketing stacks depending on their product, size and resources. Below is a classic example of a marketing…
- Date: May 10, 2018
- Author: Victor Kippes
- Category: Blog
