Extend Your Marketing Stack to the Show Floor – Part 2

Bringing your Marketing Stack to the Show Floor Many companies have mastered deploying technology to track and measure web-based customer and prospect activity well, both implicitly and explicitly through forms. This is not the case for face to face events, where a large percentage of face to face activity is tracked by the event team and for the event team only. It’s hard getting this data into their Marketing Stack. There are steps though, that you can take which require rethinking how you deploy your marketing technology stack pre-event and your data capture technology during the event. Having a prepped…