Getting your CRM ready to rock events

Whether you’re exhibiting at a tradeshow or producing your own proprietary events, getting your CRM system prepared pre-event is critical if you desire to track the revenue impact to your companies sales pipeline. This quick post will provide tips to consider with your CRM system to measure ROI for both event types. Team Validar specializes in bringing you the most accurate results from your events, but first, let’s prepare your CRM and get some stress off your shoulders. 1. Tradeshows Tracking lead preferences can be difficult at tradeshows given the high volume of traffic and brief nature of most discussions.…