What you need to change to understand the true value of events

Many companies excel at producing vibrant face to face events for customers and prospects, but they struggle articulating the revenue impact. This in turn impacts budget, and an overall understanding of true impact face to face offers relative to other demand gen activities. Much like any other activity in your business, producing an event must bring value and have a measurable goal. Below are some things you can do to better understand and articulate your events true economic value. Before an event: Before you even begin planning for your event, make sure to identify actionable and measurable goals that align…