Key Steps for Implementing Marketing Automation Campaigns

Marketing automation relies heavily on email newsletters and event-triggered actions through those emails. When setting up your campaign, preparation and strategy are the key steps to take, the rest is just execution.  With dozens of steps to consider, it’s important to follow a systematic approach to setting up your campaigns. Team Validar, who has been helping companies implement and measure events for more than 10 years, has a few tips on how to approach this task. 1. Decide on your goals and methods Select strategic, measurable and realistic goals prior to taking any action. What is the overarching goal you…