How to convert your event leads using email and landing pages

When incubating leads with the intent of creating conversions, your messaging, creativity and brevity will impact to a great degree the success of your campaign. This post will provide some quick suggestions to consider when creating landing pages for lead conversions. The first place to start is by categorizing your leads list. For tradeshows, customize your lead retrieval solution to accommodate three buyer types; I have a need – Have sales call me Cool product, I’m not a decision maker, send info I’m here because you're giving away popcorn This is a great place to start when incubating leads for…