Presentation: How to Measure ROI for Exhibits and Events

    In today’s B2B event industry, marketers are challenged to generate high demand and find leads using limited resources, such as a tight budget. This can lead to making risky or even misguided decisions that may not necessarily pay off in the end. Luckily, the last few years have brought us technology that can predict, measure and analyze the ROI of events in order to make strategic decisions and allocate resources in such a way that brings the highest ROI. Join Validar’s Founder and CEO Victor Kippes in his educational talk at the Exhibitor Conference this November to learn…