4 Reasons to Invest in Analytics and Marketing Stack Prep for Your Event

...and what to do with the data you collect... Today’s technology provides access to event data that was inaccessible only a few years ago: attendees’ interests, behavior, and even impressions. In light of this technological progress, event marketers can no longer rely on qualitative arguments and anecdotal evidence of the benefits of their events. Marketers are driven to provide exact data and ROI reports to event stakeholders based on powerful analytics. Investing in analytics for your event is as important as investing in content, speakers and technology. Here are our top 5 reasons why: 1. Drive higher value and ROI…