Which of your event’s speakers really made an impact?
Which of your event's speakers really made an impact? And which should you have back...? It’s funny, as marketers we put an incredible amount of time and energy into tracking every metric we can. From pageviews to clickthroughs to open-rates, we diligently track our marketing efforts and even pay handsomely for tools that will help us do it. Something changes though, when it comes to events. It seems, by and large, that this penchant for tracking and measuring fades when it comes to the content of our conferences, summits, meetups, and other in-person events. Because of it, we’re often left…
- Date: January 20, 2020
- Author: Victor Kippes
- Category: Event ROI, Speakers