Part 1: How to plan an event that generates real leads

How to plan an event that generates real leads Part 1: Create a collaborative environment between marketing and sales We all know the primary goal of marketing events is to grow the business. That could be through positive new brand exposure, engaging new contacts, impacting opportunities with target accounts, or generating renewed interest with great content.  We primarily support marketers that are trying to drive leads from their events. So, why do we often find sales teams, who ultimately have to close these deals, falling outside of the event planning process?  This post is the first of a 4 part…