Optimizing Marketing Automation: The Power of Lead Skimming at Tradeshows
We are very fortunate to work with intelligent B2B event marketers every day and we've learned a ton. This post discusses one topic that we often see as an opportunity for improvement specific to leveraging Marketing Automation when dealing with event data: The power of lead skimming at tradeshows. Marketing Automation has proven to effectively score leads based on implicit and explicit responses to digital content. The value is exponentially different though when dealing with event data. Here are some tips to consider when treating event data with your marketing stack during and post event when exhibiting at a trade…
- Date: October 31, 2023
- Author: Victor Kippes
- Category: Uncategorized
