Unlocking the Power of Your Evaluations: Four Essential Tips for Maximum Value

Crafting effective marketing feedback is an intricate skill that we've honed through collaboration with astute event marketing teams. In this post, we'll delve into essential strategies that we consistently recommend. These strategies not only ensure satisfactory response rates but also yield feedback that is invaluable for refining your future event programs. 1. Utilize the Power of a Numerical Likert Scale Implementing a numerical Likert scale to assess your content opens the door to benchmarking across various sessions and event experiences. The insight gained from this approach empowers you to identify sessions that struck a chord with attendees and, equally important,…

• Date: August 30, 2023
• Author: Cole Kippes
• Category: Uncategorized

In today’s fast-paced and highly competitive event market, building a strong exhibiting community can be a game-changer. We’re firm believers that events provide an excellent, if not the best, platform for companies to showcase products, engage with potential customers, and foster valuable connections with industry peers. It’s important though, that they get the value they deserve through this investment. Physical event data is different from digital. We have learned much from some very smart event marketers about driving value and monetizing this portion of your ecosystem. In this blog post, we will explore four powerful tips to help you drive…

• Date: July 6, 2023
• Author: Cole Kippes
• Category: Uncategorized

To Validar, the badge credential is a conduit to our greater value. Even though Validar excels at onsite registration and on demand badge printing, our greater value is tied to using the credential to track attendee behavior. Here are four (4) Validar value propositions, that are derived from the badge credential.  Improve during and post event call downs  Know your customers full journey prior to following up!   We use our badge credential to track content consumption. If Validar is deployed well, your sales team should know, during and post event, how your event content has impacted your key customers…

• Date: March 24, 2023
• Author: Cole Kippes
• Category: Uncategorized