Adjusting Your Event Strategy In Light of Coronavirus (Covid-19)

Adjusting Your Event Strategy In Light of Coronavirus (Covid-19) On behalf of the team here at Validar, we hope this message finds you in good health.  In the wake of the novel Coronavirus (COVID-19) outbreak, marketers are left wondering how they should address the potential impact to their events. With public health in mind, many of you are making the difficult decision to cancel or postpone your events. We're with you during this time and have collected some resources you may find helpful. Please get in touch with us if you have questions about your Validar services or would like…

Part 1: How to plan an event that generates real leads

How to plan an event that generates real leads Part 1: Create a collaborative environment between marketing and sales We all know the primary goal of marketing events is to grow the business. That could be through positive new brand exposure, engaging new contacts, impacting opportunities with target accounts, or generating renewed interest with great content.  We primarily support marketers that are trying to drive leads from their events. So, why do we often find sales teams, who ultimately have to close these deals, falling outside of the event planning process?  This post is the first of a 4 part…

Conference or Coffee? Where are your attendees going after check-in?

Conference or Coffee? Where are your attendees going after check-in?  Do these things in order to know As an event marketer, you spend months meticulously crafting the perfect mix of activities and content for your next event. But how do you determine if attendees play an active role in keynotes and general sessions, or prefer to hang out by the bar? The way your attendees experience your event will undoubtedly change the way you engage with them post-event. Here are the 4 you things to know about tracking your attendee's whereabouts: 1. Invest in tracking content consumption with the attendee…