Why so many event marketers aren’t measuring their event content

Why so many event marketers aren’t measuring their event content (and what they can do about it) A lot of work goes into planning the content for your event. Whether it be booking speakers, making up-to-the-very-last-minute updates to your program, curating the social feeds, or agonizing over design details, every bit of it goes on to play an important role in the success of your event. Why then, are so many teams heading into 2020 with budgets, jobs, and businesses on the line without a clear plan to understand event content performance? We’ve collected a few reasons event marketers aren’t…

Which of your event’s speakers really made an impact?

Which of your event's speakers really made an impact? And which should you have back...? It’s funny, as marketers we put an incredible amount of time and energy into tracking every metric we can. From pageviews to clickthroughs to open-rates, we diligently track our marketing efforts and even pay handsomely for tools that will help us do it. Something changes though, when it comes to events. It seems, by and large, that this penchant for tracking and measuring fades when it comes to the content of our conferences, summits, meetups, and other in-person events. Because of it, we’re often left…

MTI-Interactive: Smart Lead Generation

MTI-Interactive uses Validar solutions to improve lead collection, justify marketing budgets, and effectively assign leads to sales reps. For the last 30 years, MTI-Interactive (MTI) has developed SKU-activated merchandising that helps both retailers and manufacturers sell complex products by letting consumers interact with products before buying them. When Helen Stonhill signed on as the marketing communications manager at MTI, she quickly realized that the company needed to jettison manual, paper-based lead capture processes and import leads more effectively into Salesforce.com. By adopting Validar Lead Capture, Validar Lead Source Manager, and Validar Lead Import with AnySource, MTI has been able to:…

Intergraph Corporation: Event Lead Overhaul

Quick qualification and import of event leads into Salesforce.com helps the Intergraph sales process. How do you more quickly get qualified leads into your sales pipeline after events? Just ask Intergraph Corporation (Intergraph), a global provider of engineering and geospatial software that helps customers in more than 60 countries build and operate plants and ships, create intelligent maps, and protect people and critical infrastructure around the world. By transforming its lead capture process, Intergraph has been able to: Qualify leads at the time of lead capture Get leads into the sales pipeline in minutes rather than weeks Reduce lead decay…