Optimizing Marketing Automation: The Power of Lead Skimming at Tradeshows

We are very fortunate to work with intelligent B2B event marketers every day and we've learned a ton. This post discusses one topic that we often see as an opportunity for improvement specific to leveraging Marketing Automation when dealing with event data: The power of lead skimming at tradeshows. Marketing Automation has proven to effectively score leads based on implicit and explicit responses to digital content. The value is exponentially different though when dealing with event data. Here are some tips to consider when treating event data with your marketing stack during and post event when exhibiting at a trade…

Four (4) tips to make sure your engagement tools work

There is an art to leveraging gamification as a means to encourage, recognize and reward extraordinary engagement from your event attendees. Our EventScore and vSpace game is focused on recognizing three attendee activities, attending sessions, engaging with exhibitors, and providing feedback on content. Validar has learned a ton from some of the smartest brands in the world, how to effectively market this investment. Here are four tips we’ve learned that will ensure you get the most out of your gamification investment.  Keep your community in mind when gifting Some brands shy away from gamification as they feel their community may…

Validar and Swoogo Partnership

4 great features the Validar and Swoogo partnership offers Validar is proud to be a Swoogo integrated partner. We take pride in our onsite registration and attendee behavior tracking solutions. Combined with Swoogo, Validar can now deliver a complete solution for any event type and size. Our integration combines Swoogo’s Best in Class Registration and Mobile solutions with Validar’s best in class Onsite Registration, Engagement, and Attendee Behavior Tracking tools. You can learn more about Swoogo here.  Below are 4 amazing functions we can provide at your next event to deliver an amazing attendee experience, drive more leads, and reward…

Four (4) Reasons why vConnect will help Event Marketers Increase and Measure Sales Pipeline

vConnect is ideal for you if your event is intended to generate demand. Coupled with our Session Tracking and EventHub® Evaluation toolset, there is no better solution for Event Marketers to capture and treat actionable data in Salesforce. vConnect is a secure managed AppExchange application that pushes Validar Overall and Session attendance data directly into Salesforce Campaigns. In addition, we leverage EventHub Dynamic evaluations to allow attendees to opt-in to meet with subject matter experts should event content resonate and generate renewed interest. Salesforce record depicting sessions attended, booth demo's seen and meetings requested, all compliments of vConnect! Improve your…

4 reasons why Validar and Canapii are great for your Hybrid event

Validar is proud to be a Canapii integrated partner. More importantly, we love the results our joint offering can deliver to Brands producing hybrid events. Below are 4 reasons why you should consider integrating Validar vCheckin with Canapii for you next event. Universal platform to serve a Global community The Canapii platform is ideally suited to serve a digital community for attendee networking and content consumption. Combined with Validar’s physical registration, and attendee behavior tracking solutions, attendees can now participate in events digitally, physically, or both, from anywhere in the world. Eliminate time and destination constraints With our combined solution,…

4 reasons why you should integrate Validar vSpace into your next Hopin event!

Validar is proud to be a Hopin integrated partner. More importantly, we love the results our joint customers are experiencing. Below are 4 reasons why you should consider integrating Validar vSpace into Hopin for you next event. Increase the lead volume for your exhibiting community The Hopin attendee user interface is really good, and our vCapture Opt-in tool is prominently place in the right-hand navigation. When this opt-in tool is gamified on behalf of your exhibitors in Hopin, we’ve seen extraordinary digital lead volume! Measure the effectiveness of your session and stage content Our evaluation solution EventHub™ looks great in…

Validar is ready for 2022, thanks to you!

You Ask, We Build Our #1 goal is to turn your feedback into value driven features at Validar. This year our customers were looking for help with attendee engagement, increasing exhibitor value, community and simplifying hybrid events. Below are some great features we released for digital only and hybrid events, all of which were made better by your ideas. More Engagement tools Audience engagement is the largest challenge when it comes to digital only events. vSpace is perfect for driving attendees to exhibitors, sessions and completing evaluations whether you’re leveraging either the Swapcard or Hopin platforms. Increased lead volume for…

Validar and Community

Community is one term that we are confident will stick in the paradigm shift we’re currently in. Even though we are seeing positive indicators that face-to-face event marketing will be coming back this fall, many event producers are also extending their content to better serve constituents over time. 1 day or 3 day event experiences are becoming the launching pad or culmination for communities with platforms extending in some cases 365 days per year. Our customers have been very vocal with their needs, and I am proud of how Validar has been able to adjust our solutions to accommodate. Struggling…

5 ways hybrid events increase your event ROI

5 ways hybrid events increase your event ROI After months of lockdowns, social distancing and increased safety measures, it is evident that Covid-19 will impact the way we plan, produce, and experience events for the near future and possibly, forever.   Fortunately, with the recent surge of remote work and virtual collaboration, consumers are growing familiar with virtual event platforms as a practical alternative to physical events. In-person events will certainly come back, but the industry must do so slowly and safely. In this period of transition, hybrid events can provide event marketers an interesting opportunity to benefit from the best…

Podcast Replay: Overcoming the Resource Demand of Virtual Events

Overcoming the Resource Demand of Virtual Events with Victor Kippes SLMA Radio Podcast Replay The events industry has had a lot to overcome this year. With the majority of events in 2020 canceled, teams around the world pivoted quickly to hosting virtual events. SLMA radio's Susan Finch sits down to chat with Victor Kippes, CEO to discuss benefits, trade-offs and top strategies to hosting a successful virtual event. In this podcast, we cover: Lessons learned from our customers who quickly shifted to virtual events How Validar shifted their best-in-class attendee tracking to the virtual stage Benefits of hosting hybrid events…

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