New Site, Fresh Brand, Same great Technology and Service!

New look, with you in mind! It's here! Validar is excited to announce a fresh new look and content on our website! We’ve redesigned our website with you, the event marketer in mind! The new site is easy to navigate and accommodates all screen sizes and device types for the optimal user experience. This update was designed to make the experience of our site better with a stronger sense of who we are, what we do, and why we do it. You’ll see highlighted and a full stack of Validar products that can add value pre, during and post event. If…

B2B event marketers; are you looking to accelerate sales? 4 tips to consider that your Sales team will love!

If your event is intended to generate demand you’ll want your sales team working in collaboration with you. You’ll also want to make sure you receive ample credit for your revenue contribution. There is no better way to accelerate sales that through face to face events. Here are four tips to consider that will insure you maximize the impact your event content has on sales pipeline. 1)       Leverage your sales team pre-event! Your sales team is responsible for understanding your customers and prospects challenges, needs and desires. Leverage them by; ·       Eliciting agenda input.  If your content aligns with solving…

Considering gamification for your event? 3 tips to consider

Your event content is dialed in, and your registration counts are meeting expectations. What else can you do to encourage participation? Gamification is an ideal tool to encouraging attendees to engage. Here are three tips to consider when searching for gamification technology. 1) Whats your End Game? If you could wave a magic wand, every attendee will attend as many sessions as they can, visit every sponsor, and provide feedback on every experience. Not likely, but you can deploy incentive that encourages this behavior. Take your attendee behavior tracking data and apply points to participation, scoring activities that are most important to you…

Three tips to increase your Evaluation Response Rates with EventHub™

At Validar, we take feedback very seriously and believe there is no better way to gauge your performance as an event producer. EventHub™ was architected to allow for you make the most out of your feedback marketing efforts. Here are three tips that will insure your response rates warrant a data set that is truly indictive of how your content resonated. 1)       Integrated EventHub™ into your Mobile App EventHub™ is an HTML5 application that can be propagated within any mobile app.  It’s also dynamic. As soon as we recognize an attendee is attending a session or product demonstration we activate…

Accelerate Sales in 2019 with vMeetings!

We hope all is well and that 2019 is starting off in epic fashion.  If your B2B marketing plans involved producing events to generate demand, Validar has a new solution for you and a special offer! We know you work hard developing your event content to inspire, help and excite your customers and prospects. Validar’s new vMeetings is intended to allow for you to capture and act upon the renewed interest your content generates in real-time. By coupling vMeeting with Validar’s best in class attendee behavior tracking solutions, you can now allow attendees to opt-in via Validar’s EventHub™ Mobile Evaluation…

Validar Inc. Announces the release of vMeetings, Sales Advancement tool for B2B Event Marketers

For Immediate Release Seattle WA – October 26, 2018 Today Validar Inc., a leading provider of lead management technology for event marketers, announces the release of vMeetings. With vMeetings, event producers can capture, acknowledge, and deliver live Sales meetings during the event based upon interest generated by event content. Leveraging Validar’s EventHub™ Mobile Evaluation attendees can now opt-in to meet with a speaker or Subject Matter Expert, while a breakout session is live. This opt-in will immediately trigger an SMS, Email acknowledgment or both back to the Attendee with an integrated link to a meeting platform of your choice, such…

Validar Inc. Announces their next generation Lead Retrieval solution for IOS called vCapture

For Immediate Release Seattle WA – October 26, 2018 Today Validar Inc., a leading provider of lead management technology for event marketers, announces the release of their next generation Lead Retrieval Solution for IOS called vCapture. With vCapture for IOS, exhibitors can use their own IOS device at any event globally to capture and categorize leads based upon their own custom criteria. Leveraging this new technology along with our Lead Import for AppExchange application, companies can now extend the lead scoring logic they are using for their digital marketing efforts down to the show floor by driving categorized leads directly…

4 Reasons to Invest in Analytics and Marketing Stack Prep for Your Event

...and what to do with the data you collect... Today’s technology provides access to event data that was inaccessible only a few years ago: attendees’ interests, behavior, and even impressions. In light of this technological progress, event marketers can no longer rely on qualitative arguments and anecdotal evidence of the benefits of their events. Marketers are driven to provide exact data and ROI reports to event stakeholders based on powerful analytics. Investing in analytics for your event is as important as investing in content, speakers and technology. Here are our top 5 reasons why: 1. Drive higher value and ROI…

Presentation: How to Measure ROI for Exhibits and Events

    In today’s B2B event industry, marketers are challenged to generate high demand and find leads using limited resources, such as a tight budget. This can lead to making risky or even misguided decisions that may not necessarily pay off in the end. Luckily, the last few years have brought us technology that can predict, measure and analyze the ROI of events in order to make strategic decisions and allocate resources in such a way that brings the highest ROI. Join Validar’s Founder and CEO Victor Kippes in his educational talk at the Exhibitor Conference this November to learn…

How to convert your event leads using email and landing pages

When incubating leads with the intent of creating conversions, your messaging, creativity and brevity will impact to a great degree the success of your campaign. This post will provide some quick suggestions to consider when creating landing pages for lead conversions. The first place to start is by categorizing your leads list. For tradeshows, customize your lead retrieval solution to accommodate three buyer types; I have a need – Have sales call me Cool product, I’m not a decision maker, send info I’m here because you're giving away popcorn This is a great place to start when incubating leads for…