On May 25th, 2018, the European Union implemented data privacy rules about the processing of individual data and the free movement of that data called General Data Protection Regulation or GDPR.
GDPR Is specifically relevant for businesses that collect and use individual data for various purposes, such as business analyses, marketing, and sales (that’s not all). In short, GDPR is designed to give citizens of the European Union more control of their personal data – such as requiring local businesses to disclose all data collection processes to their customers. Although GDPR was passed only in the European Union, it impacts businesses all over the world, including the US, due to today’s global business practices and worldwide consumer base.
As a US-based organization that collaborates with worldwide partners to analyze event performance based on individual participants’ data, Validar pays close attention to the methods used to collect that data and the implications GDPR brings to the event industry. As such, Validar’s Data Protection team has gathered a collection of best practices based on our experiences with organizations addressing GDPR requirements for the following scenarios:
- Registration and check-in opt-in best practices during events with no sponsors
- Registration and check-in opt-in best practices during events with sponsors but no lead retrieval
- Registration and check-in opt-in best practices during events with sponsors with lied retrieval following the event
Reach out to the Validar team to learn more about our GDPR policies and best practices for world-wide events. We will be happy to make suggestions and work with you on getting the most out of your events.