Are you losing business because of your landing pages? Let your leads control how they are treated

You might find yourself thinking: "Landing pages are a turnoff. I hate providing information simply to get access to a white paper or content that is of interest. I like to shop around before making a decision and definitely don’t want a pushy salesperson bugging me if I inquire about a webinar. Just let me have the content and I will tell if I want to talk. OK?" I think this myself when grabbing content from the Internet. Marketing organizations today spend millions of dollars annually creating great content describing their company’s products and services as a means to educate…

Are Your Marketing Efforts Undervalued? Stop Measuring Marketing!

Cost per lead, conversions per month, leads per show, white paper downloads, time on Web site, Web site visits, webinar attendees, webinar registrants who did not attend, user conference attendees, click-through metrics, return Web site visitors… I can go on and on. These are all interesting metrics, but does Marketing really get credit for a positive increase when it's budget time? In most cases, no. I am continually amazed at the creativity of our customers in generating interest in their products through their marketing efforts, whether it is at a trade show or user’s conference, or in Web site content…

Intergraph Corporation: Event Lead Overhaul

Quick qualification and import of event leads into Salesforce.com helps the Intergraph sales process. How do you more quickly get qualified leads into your sales pipeline after events? Just ask Intergraph Corporation (Intergraph), a global provider of engineering and geospatial software that helps customers in more than 60 countries build and operate plants and ships, create intelligent maps, and protect people and critical infrastructure around the world. By transforming its lead capture process, Intergraph has been able to: Qualify leads at the time of lead capture Get leads into the sales pipeline in minutes rather than weeks Reduce lead decay…