5 ways hybrid events increase your event ROI

5 ways hybrid events increase your event ROI After months of lockdowns, social distancing and increased safety measures, it is evident that Covid-19 will impact the way we plan, produce, and experience events for the near future and possibly, forever.   Fortunately, with the recent surge of remote work and virtual collaboration, consumers are growing familiar with virtual event platforms as a practical alternative to physical events. In-person events will certainly come back, but the industry must do so slowly and safely. In this period of transition, hybrid events can provide event marketers an interesting opportunity to benefit from the best…

Conference or Coffee? Where are your attendees going after check-in?

Conference or Coffee? Where are your attendees going after check-in?  Do these things in order to know As an event marketer, you spend months meticulously crafting the perfect mix of activities and content for your next event. But how do you determine if attendees play an active role in keynotes and general sessions, or prefer to hang out by the bar? The way your attendees experience your event will undoubtedly change the way you engage with them post-event. Here are the 4 you things to know about tracking your attendee's whereabouts: 1. Invest in tracking content consumption with the attendee…

Validar Inc. Announces the release of vMeetings, Sales Advancement tool for B2B Event Marketers

For Immediate Release Seattle WA – October 26, 2018 Today Validar Inc., a leading provider of lead management technology for event marketers, announces the release of vMeetings. With vMeetings, event producers can capture, acknowledge, and deliver live Sales meetings during the event based upon interest generated by event content. Leveraging Validar’s EventHub™ Mobile Evaluation attendees can now opt-in to meet with a speaker or Subject Matter Expert, while a breakout session is live. This opt-in will immediately trigger an SMS, Email acknowledgment or both back to the Attendee with an integrated link to a meeting platform of your choice, such…

Validar Inc. Announces their next generation Lead Retrieval solution for IOS called vCapture

For Immediate Release Seattle WA – October 26, 2018 Today Validar Inc., a leading provider of lead management technology for event marketers, announces the release of their next generation Lead Retrieval Solution for IOS called vCapture. With vCapture for IOS, exhibitors can use their own IOS device at any event globally to capture and categorize leads based upon their own custom criteria. Leveraging this new technology along with our Lead Import for AppExchange application, companies can now extend the lead scoring logic they are using for their digital marketing efforts down to the show floor by driving categorized leads directly…

4 Reasons to Invest in Analytics and Marketing Stack Prep for Your Event

...and what to do with the data you collect... Today’s technology provides access to event data that was inaccessible only a few years ago: attendees’ interests, behavior, and even impressions. In light of this technological progress, event marketers can no longer rely on qualitative arguments and anecdotal evidence of the benefits of their events. Marketers are driven to provide exact data and ROI reports to event stakeholders based on powerful analytics. Investing in analytics for your event is as important as investing in content, speakers and technology. Here are our top 5 reasons why: 1. Drive higher value and ROI…

Presentation: How to Measure ROI for Exhibits and Events

    In today’s B2B event industry, marketers are challenged to generate high demand and find leads using limited resources, such as a tight budget. This can lead to making risky or even misguided decisions that may not necessarily pay off in the end. Luckily, the last few years have brought us technology that can predict, measure and analyze the ROI of events in order to make strategic decisions and allocate resources in such a way that brings the highest ROI. Join Validar’s Founder and CEO Victor Kippes in his educational talk at the Exhibitor Conference this November to learn…

How to convert your event leads using email and landing pages

When incubating leads with the intent of creating conversions, your messaging, creativity and brevity will impact to a great degree the success of your campaign. This post will provide some quick suggestions to consider when creating landing pages for lead conversions. The first place to start is by categorizing your leads list. For tradeshows, customize your lead retrieval solution to accommodate three buyer types; I have a need – Have sales call me Cool product, I’m not a decision maker, send info I’m here because you're giving away popcorn   This is a great place to start when incubating leads…

Key Steps for Implementing Marketing Automation Campaigns

Marketing automation relies heavily on email newsletters and event-triggered actions through those emails. When setting up your campaign, preparation and strategy are the key steps to take, the rest is just execution.  With dozens of steps to consider, it’s important to follow a systematic approach to setting up your campaigns. Team Validar, who has been helping companies implement and measure events for more than 10 years, has a few tips on how to approach this task. 1. Decide on your goals and methods Select strategic, measurable and realistic goals prior to taking any action. What is the overarching goal you…

A Technological Checklist for Tracking Your Event

We understand that while preparing for your next event, there will likely be a long checklist for all the odds and ends that will function to make your shindig successful. It’s important to remember that for events big or small, capturing actionable data from individual attendees is vital if your event intent is to generate demand. If it seems like adopting new technologies will over-complicate your strategy or your event to-do list, we encourage you to consider the following: for the cost of a bit more, learning and effort up front, gathering event data will indicate how time and money…

Best Practices on Working with GDPR

On May 25th, 2018, the European Union implemented data privacy rules about the processing of individual data and the free movement of that data called General Data Protection Regulation or GDPR. GDPR Is specifically relevant for businesses that collect and use individual data for various purposes, such as business analyses, marketing, and sales (that’s not all). In short, GDPR is designed to give citizens of the European Union more control of their personal data - such as requiring local businesses to disclose all data collection processes to their customers. Although GDPR was passed only in the European Union, it impacts…

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