Strategic Event Execution with SmithBucklin

Validar enhances efficiency of SmithBucklin’s user group client organizations. SmithBucklin, the world’s largest association management and professional services group, is the only company in the world with a specialized technology user group practice. With its unparalleled skills, best practices and experience, as well as the industry’s most comprehensive resource base, global software giant VMware looked to SmithBucklin’s expertise to enhance growth and maximize the potential of its fast growing VMware user group program (VMUG). The VMUG and SmithBucklin relationship transformed what began as loosely affiliated groups of VMware customers to a self-sustaining, global nonprofit organization. Today, VMUG has an independent…

MTI-Interactive: Smart Lead Generation

MTI-Interactive uses Validar solutions to improve lead collection, justify marketing budgets, and effectively assign leads to sales reps. For the last 30 years, MTI-Interactive (MTI) has developed SKU-activated merchandising that helps both retailers and manufacturers sell complex products by letting consumers interact with products before buying them. When Helen Stonhill signed on as the marketing communications manager at MTI, she quickly realized that the company needed to jettison manual, paper-based lead capture processes and import leads more effectively into Salesforce.com. By adopting Validar Lead Capture, Validar Lead Source Manager, and Validar Lead Import with AnySource, MTI has been able to:…

Intergraph Corporation: Event Lead Overhaul

Quick qualification and import of event leads into Salesforce.com helps the Intergraph sales process. How do you more quickly get qualified leads into your sales pipeline after events? Just ask Intergraph Corporation (Intergraph), a global provider of engineering and geospatial software that helps customers in more than 60 countries build and operate plants and ships, create intelligent maps, and protect people and critical infrastructure around the world. By transforming its lead capture process, Intergraph has been able to: Qualify leads at the time of lead capture Get leads into the sales pipeline in minutes rather than weeks Reduce lead decay…