Conference or Coffee? Where are your attendees going after check-in?

Conference or Coffee? Where are your attendees going after check-in?  Do these things in order to know As an event marketer, you spend months meticulously crafting the perfect mix of activities and content for your next event. But how do you determine if attendees play an active role in keynotes and general sessions, or prefer to hang out by the bar? The way your attendees experience your event will undoubtedly change the way you engage with them post-event. Here are the 4 you things to know about tracking your attendee's whereabouts: 1. Invest in tracking content consumption with the attendee…

Why so many event marketers aren’t measuring their event content

Why so many event marketers aren’t measuring their event content (and what they can do about it) A lot of work goes into planning the content for your event. Whether it be booking speakers, making up-to-the-very-last-minute updates to your program, curating the social feeds, or agonizing over design details, every bit of it goes on to play an important role in the success of your event. Why then, are so many teams heading into 2020 with budgets, jobs, and businesses on the line without a clear plan to understand event content performance? We’ve collected a few reasons event marketers aren’t…

Which of your event’s speakers really made an impact?

Which of your event's speakers really made an impact? And which should you have back...? It’s funny, as marketers we put an incredible amount of time and energy into tracking every metric we can. From pageviews to clickthroughs to open-rates, we diligently track our marketing efforts and even pay handsomely for tools that will help us do it. Something changes though, when it comes to events. It seems, by and large, that this penchant for tracking and measuring fades when it comes to the content of our conferences, summits, meetups, and other in-person events. Because of it, we’re often left…