Latest from the Validar Blog
Unlocking the Future: AI in Marketing – Transforming the Event Experience
Join us in this insightful episode where we delve into the intersection of artificial intelligence and event marketing. Host Aby Varma, a B2B marketing leader,

Optimizing Marketing Automation: The Power of Lead Skimming at Tradeshows
We are very fortunate to work with intelligent B2B event marketers every day and we’ve learned a ton. This post discusses one topic that we

Mastering Onsite Registration: 10 Habits for a Seamless Event Experience
Onsite registration is the first point of contact between event attendees and organizers, making it a critical aspect of ensuring a positive experience for all

Unlocking the Power of Your Evaluations: Four Essential Tips for Maximum Value
Crafting effective marketing feedback is an intricate skill that we’ve honed through collaboration with astute event marketing teams. In this post, we’ll delve into essential

Four Tips to Drive More Value to Your Exhibiting Community
In today’s fast-paced and highly competitive event market, building a strong exhibiting community can be a game-changer. We’re firm believers that events provide an excellent,

Four (4) tips to make sure your engagement tools work
There is an art to leveraging gamification as a means to encourage, recognize and reward extraordinary engagement from your event attendees. Our EventScore and vSpace