Introducing EventScore, a new Attendee Behavior Influence Tool in partnership with Meru Interactive.
EventScore provides event marketers with a means to influence attendee behavior by applying an adjustable score to implicit or explicit attendee activity at face to face events. Now with EventScore, you can provide incentive to attendees to participate and provide feedback at breakout sessions, product demos, and expo hall visits. EventScore is an event branded HTML5 application that can be presented on a large leaderboard or mobile app, depicting an individual attendees overall score based upon his or her actual activity whether tracked implicitly via BLE or explicitly by scanning.
This solution is perfect for event producers looking for ways to encourage and drive attendee traffic to breakout sessions, product demonstrations, sponsor visits and other event experiences.
“Event Sponsors are key to our customers event success. EventScore provides an ideal framework to drive attendees to the show floor. Also, by incorporating feedback and evaluation responses to the gamification, we can now drive a higher evaluation response rate and more “call to action” conversions for our customers”, says Victor Kippes, CEO of Validar.