It’s budget time! Was your marketing budget cut?
As a former sales leader and direct sales contributor, I have been on the receiving end of leads for many years. Throughout I have seen firsthand the challenge marketing teams have in articulating their value to a CFO. By value, I mean revenue production. If your marketing budget was $4 million, what revenue impact did your company receive through this investment? These are the types of questions that typically come up: 1) How many deals did we land through the 40 tradeshows we attended? 2) How much revenue was driven from our user’s conference? 3) How many leads came…
- Date: December 14, 2009
- Author: Victor Kippes
- Category: Blog
