Extend Your Marketing Stack to the Show Floor – Part 2

Bringing your Marketing Stack to the Show Floor Many companies have mastered deploying technology to track and measure web-based customer and prospect activity well, both implicitly and explicitly through forms. This is not the case for face to face events, where a large percentage of face to face activity is tracked by the event team and for the event team only. It’s hard getting this data into their Marketing Stack. There are steps though, that you can take which require rethinking how you deploy your marketing technology stack pre-event and your data capture technology during the event. Having a prepped…

• Date: May 15, 2018
• Author: Victor Kippes
• Category: Blog

What is a Marketing Stack? Your company’s marketing stack is essentially a collection of all marketing technologies and tools you use to achieve your marketing objectives. Its main purpose is to allow you to build and educate a database of potential customers and guide them through the customer decision journey to the point of purchase through an integrated system of newsletters, ads and offers. What’s included in a marketing stack? So what does a marketing stack consist of? Different companies may require different marketing stacks depending on their product, size and resources. Below is a classic example of a marketing…

• Date: May 10, 2018
• Author: Victor Kippes
• Category: Blog