In today’s fast-paced and highly competitive event market, building a strong exhibiting community can be a game-changer. We’re firm believers that events provide an excellent, if not the best, platform for companies to showcase products, engage with potential customers, and foster valuable connections with industry peers. It’s important though, that they get the value they deserve through this investment. Physical event data is different from digital. We have learned much from some very smart event marketers about driving value and monetizing this portion of your ecosystem. In this blog post, we will explore four powerful tips to help you drive more value to your exhibiting community and more revenue to you.
#1 Drive Traffic to Your Exhibits and Booths: Unlock the Power of Gamification
When it comes to encouraging attendee-to-exhibitor engagement, gamification can be a highly effective strategy. By implementing it thoughtfully, you can incentivize, acknowledge, and reward interactions, creating a vibrant atmosphere that resonates with your community. Make sure to choose rewards that truly appeal to your audience and communicate your investment in this experience to both attendees and exhibitors. This proactive approach will be greatly appreciated by your exhibitors, while attendees will delight in the excitement and recognition it brings.
To amplify the impact, Validar’s EventScore program serves as an exceptional marketing tool. By leveraging EventScore, you can elevate on-site engagement between attendees and exhibitors, making the event experience even more rewarding for all involved.
Invest in driving traffic to your exhibits and booths through the power of gamification and experience the remarkable results it brings!
#2 Offer Custom Lead Retrieval Solutions for Exhibitor Success
In today’s event landscape, your exhibitor community relies on their unique marketing stack, lead management processes, and goals. At Validar, we understand the importance of providing a lead retrieval solution that aligns with this individuality, rather than a one-size-fits-all approach. Here are some key exhibitor desires that we prioritize:
- Dedicated Devices: Some exhibitors prefer to capture leads using dedicated devices, ensuring a seamless experience and focused data collection.
- Custom Qualifiers: Enable exhibitors to score leads based on their value, allowing for seamless integration with their marketing stack and targeted post-event treatments.
- Third-Party Integration: For exhibitors already utilizing a custom third-party lead retrieval solution integrated with their marketing stack, we support seamless integration at the event.
- CRM Integration: Automate the direct import of leads captured at the event into exhibitors’ CRM systems, eliminating manual data entry and streamlining post-event follow-ups.
The investment companies make to manage event leads is substantial, both in terms of time and resources. By offering the right lead retrieval solution, you can make a tremendous difference. That’s why Validar is revamping our vCapture program this summer, introducing enhanced value and additional options to empower exhibitors and maximize their success.
#3 Empower Your Exhibiting Community with Speaking Opportunities
In the world of events, a few minutes can make all the difference for an exhibitor. Consider allocating a dedicated slot on your event schedule, either between sessions or as a session kick-off, for your exhibiting community to provide value to attendees. However, it’s essential to establish guidelines to ensure that these slots offer valuable insights rather than sales pitches. Remember, nobody wants to be on the receiving end of a sales pitch.
In addition to providing a speaking slot, consider delivering the session attendee list to exhibitors and enabling opt-ins for meetings if the content aligns with the audience’s interests. This approach goes beyond the ordinary, delivering an enhanced level of value and generating valuable lead datasets for exhibitors. At Validar, we have seen countless success stories of brands leveraging our session attendance tracking and vMeetings application to drive exceptional value for both attendees and exhibitors alike.
By adopting this approach, you empower exhibitors to connect with interested attendees, fostering meaningful interactions and forging valuable connections throughout your event.
#4 Embrace Post-Event Exhibitor Feedback
If you aspire to grow your event, nurturing a satisfied exhibiting community is key. That’s why gathering post-event feedback, specifically focused on identifying areas for improvement, is crucial. Consider implementing an exhibitor-specific evaluation process that encourages participation through recognition and rewards.
To drive more value for your exhibiting community, it’s important to adopt a proactive approach and create an environment that fosters growth, collaboration, and innovation. By facilitating meaningful connections, offering valuable educational resources, promoting collaboration, and acknowledging excellence, you can greatly enhance the overall value experienced by your exhibiting community.
Remember, a thriving exhibiting community not only benefits individual exhibitors, but also contributes to the collective success of the entire community. So, embrace these strategies and witness your exhibiting community flourish with increased value and engagement. Feel free to reach out to us if you’d like to learn more.
