Crafting effective marketing feedback is an intricate skill that we’ve honed through collaboration with astute event marketing teams. In this post, we’ll delve into essential strategies that we consistently recommend. These strategies not only ensure satisfactory response rates but also yield feedback that is invaluable for refining your future event programs.
1. Utilize the Power of a Numerical Likert Scale
Implementing a numerical Likert scale to assess your content opens the door to benchmarking across various sessions and event experiences. The insight gained from this approach empowers you to identify sessions that struck a chord with attendees and, equally important, sessions that fell short. Armed with this knowledge, you can make necessary adjustments to enhance the overall quality of your event program.
2. Maintain Consistency in Questioning
Consistency is paramount when benchmarking content. Our top-tier clients prioritize uniformity by posing the same questions for each session. Key areas of focus include speaker performance, the caliber of presented material, and session value. This practice not only ensures a standardized evaluation process but also furnishes you with insights that are directly comparable across sessions.
3. Uncover Invaluable Insights Through Comment Capture
Could there be more to an attendee’s thoughts on a session than what a Likert scale can convey? Absolutely. By extending an invitation for attendees to elaborate on their Likert scale responses, you’re inviting a wealth of specificity. This approach sheds light on the reasons behind certain scores, granting you a deeper understanding of the attendees’ perspectives.
4. Transform Evaluations into Audience Segmentation Tools
Picture this: you’ve attended an enlightening session and are eager to engage with the speaker afterward, only to be met with a lengthy queue post-session. Enter the potential of evaluations. By incorporating an “opt-in” option in your evaluation form, attendees can express interest in further engagement with speakers. This proactive approach facilitates seamless post-session interactions and equips your content team to follow up effectively, fostering meaningful connections.
In conclusion, the art of effective event evaluation involves employing strategic techniques that not only bolster response rates but also extract actionable insights. By integrating numerical Likert scales, consistent questioning, comment capture, and audience segmentation, you transform evaluations into invaluable tools for enhancing your event experience. Your journey towards more impactful events starts with these four fundamental steps.
