Webinar Replay: HL7 and Validar – Tips for Pivoting to Virtual

Listen to two leaders at Health Level Seven International (HL7), who recently worked with us to host their first virtual FHIR DevDays event, the largest FHIR-only event in the world. Together, we will share our successes and lessons learned from our joint virtual event case study. In this webinar, we'll cover: ✓ Top things to think about as you transition from face-to-face events ✓ How to leverage technology to keep your audience engaged ✓ Tips on creating value for your sponsors ✓ Day-of preparedness guidance and common technical issues REPLAY HERE

Adjusting Your Event Strategy In Light of Coronavirus (Covid-19)

Adjusting Your Event Strategy In Light of Coronavirus (Covid-19) On behalf of the team here at Validar, we hope this message finds you in good health.  In the wake of the novel Coronavirus (COVID-19) outbreak, marketers are left wondering how they should address the potential impact to their events. With public health in mind, many of you are making the difficult decision to cancel or postpone your events. We're with you during this time and have collected some resources you may find helpful. Please get in touch with us if you have questions about your Validar services or would like…

Part 1: How to plan an event that generates real leads

How to plan an event that generates real leads Part 1: Create a collaborative environment between marketing and sales We all know the primary goal of marketing events is to grow the business. That could be through positive new brand exposure, engaging new contacts, impacting opportunities with target accounts, or generating renewed interest with great content.  We primarily support marketers that are trying to drive leads from their events. So, why do we often find sales teams, who ultimately have to close these deals, falling outside of the event planning process?  This post is the first of a 4 part…

Conference or Coffee? Where are your attendees going after check-in?

Conference or Coffee? Where are your attendees going after check-in?  Do these things in order to know As an event marketer, you spend months meticulously crafting the perfect mix of activities and content for your next event. But how do you determine if attendees play an active role in keynotes and general sessions, or prefer to hang out by the bar? The way your attendees experience your event will undoubtedly change the way you engage with them post-event. Here are the 4 you things to know about tracking your attendee's whereabouts: 1. Invest in tracking content consumption with the attendee…

Why so many event marketers aren’t measuring their event content

Why so many event marketers aren’t measuring their event content (and what they can do about it) A lot of work goes into planning the content for your event. Whether it be booking speakers, making up-to-the-very-last-minute updates to your program, curating the social feeds, or agonizing over design details, every bit of it goes on to play an important role in the success of your event. Why then, are so many teams heading into 2020 with budgets, jobs, and businesses on the line without a clear plan to understand event content performance? We’ve collected a few reasons event marketers aren’t…

Which of your event’s speakers really made an impact?

Which of your event's speakers really made an impact? And which should you have back...? It’s funny, as marketers we put an incredible amount of time and energy into tracking every metric we can. From pageviews to clickthroughs to open-rates, we diligently track our marketing efforts and even pay handsomely for tools that will help us do it. Something changes though, when it comes to events. It seems, by and large, that this penchant for tracking and measuring fades when it comes to the content of our conferences, summits, meetups, and other in-person events. Because of it, we’re often left…

Validar Inc. Launches EventHub™ All-in-One solution for Small and Recurring Events

Cloud-Based App Manages Onsite Event Activities Including Check-in, Badging, Session Tracking, Audience Categorization, Lead Capture and Scoring.  Seattle, WA, USA, October 14, 2019  -- Validar Inc., a leading provider of event technology and sales enablement tools for conferences, events, and trade shows, today announced EventHub™, an all-in-one solution for event organizers who manage on-site event activities for small, recurring events. EventHub™, a cloud-based app integrates with any pre-event registration system, is architected with ease of use in mind, can scale and is ideally suited for self-supported events. Event organizers can easily download the app, or install an executable on their PC’s, import…

New Site, Fresh Brand, Same great Technology and Service!

New look, with you in mind! It's here! Validar is excited to announce a fresh new look and content on our website! We’ve redesigned our website with you, the event marketer in mind! The new site is easy to navigate and accommodates all screen sizes and device types for the optimal user experience. This update was designed to make the experience of our site better with a stronger sense of who we are, what we do, and why we do it. You’ll see highlighted and a full stack of Validar products that can add value pre, during and post event. If…

B2B event marketers; are you looking to accelerate sales? 4 tips to consider that your Sales team will love!

If your event is intended to generate demand you’ll want your sales team working in collaboration with you. You’ll also want to make sure you receive ample credit for your revenue contribution. There is no better way to accelerate sales than through face to face events. Here are four tips to consider that will ensure you maximize the impact your event content has on the sales pipeline. 1) Leverage your sales team pre-event! Your sales team is responsible for understanding the challenges, needs, and desires of your customers. Leverage them by; Eliciting agenda input: If your content aligns with solving the…