Unlocking the Future: AI in Marketing – Transforming the Event Experience

Join us in this insightful episode where we delve into the intersection of artificial intelligence and event marketing. Host Aby Varma, a B2B marketing leader, drives an in-depth conversation with Victor Kippes, CEO of Validar, a company known for its innovation in B2B lead management for events. Victor, with over two decades of experience in sales and marketing, brings valuable insights to the table, especially following his recognition as one of EventEx's Most Influential Event Technology Professionals. This episode is a must-listen for anyone interested in understanding the dynamic role of AI in the evolving landscape of event marketing and…

Optimizing Marketing Automation: The Power of Lead Skimming at Tradeshows

We are very fortunate to work with intelligent B2B event marketers every day and we've learned a ton. This post discusses one topic that we often see as an opportunity for improvement specific to leveraging Marketing Automation when dealing with event data: The power of lead skimming at tradeshows. Marketing Automation has proven to effectively score leads based on implicit and explicit responses to digital content. The value is exponentially different though when dealing with event data. Here are some tips to consider when treating event data with your marketing stack during and post event when exhibiting at a trade…

Mastering Onsite Registration: 10 Habits for a Seamless Event Experience

Onsite registration is the first point of contact between event attendees and organizers, making it a critical aspect of ensuring a positive experience for all participants. First impressions are so important at face to face events! To guarantee a seamless event journey, event planners must cultivate good onsite registration habits. In this blog post, we'll explore 10 essential habits gathered by Validar employees that can enhance the registration process and set the stage for a successful event.  Provide clear signage, documentation and maps at registration.  This will help eliminate the series of questions from attendees that can extend the throughput…

Unlocking the Power of Your Evaluations: Four Essential Tips for Maximum Value

Crafting effective marketing feedback is an intricate skill that we've honed through collaboration with astute event marketing teams. In this post, we'll delve into essential strategies that we consistently recommend. These strategies not only ensure satisfactory response rates but also yield feedback that is invaluable for refining your future event programs. 1. Utilize the Power of a Numerical Likert Scale Implementing a numerical Likert scale to assess your content opens the door to benchmarking across various sessions and event experiences. The insight gained from this approach empowers you to identify sessions that struck a chord with attendees and, equally important,…

Four Tips to Drive More Value to Your Exhibiting Community

In today’s fast-paced and highly competitive event market, building a strong exhibiting community can be a game-changer. We’re firm believers that events provide an excellent, if not the best, platform for companies to showcase products, engage with potential customers, and foster valuable connections with industry peers. It’s important though, that they get the value they deserve through this investment. Physical event data is different from digital. We have learned much from some very smart event marketers about driving value and monetizing this portion of your ecosystem. In this blog post, we will explore four powerful tips to help you drive…

Four (4) tips to make sure your engagement tools work

There is an art to leveraging gamification as a means to encourage, recognize and reward extraordinary engagement from your event attendees. Our EventScore and vSpace game is focused on recognizing three attendee activities, attending sessions, engaging with exhibitors, and providing feedback on content. Validar has learned a ton from some of the smartest brands in the world, how to effectively market this investment. Here are four tips we’ve learned that will ensure you get the most out of your gamification investment.  Keep your community in mind when gifting Some brands shy away from gamification as they feel their community may…

4 Reasons Why the Badge Credential is Important

To Validar, the badge credential is a conduit to our greater value. Even though Validar excels at onsite registration and on demand badge printing, our greater value is tied to using the credential to track attendee behavior. Here are four (4) Validar value propositions, that are derived from the badge credential.  Improve during and post event call downs  Know your customers full journey prior to following up!   We use our badge credential to track content consumption. If Validar is deployed well, your sales team should know, during and post event, how your event content has impacted your key customers…

Validar and Swoogo Partnership

4 great features the Validar and Swoogo partnership offers Validar is proud to be a Swoogo integrated partner. We take pride in our onsite registration and attendee behavior tracking solutions. Combined with Swoogo, Validar can now deliver a complete solution for any event type and size. Our integration combines Swoogo’s Best in Class Registration and Mobile solutions with Validar’s best in class Onsite Registration, Engagement, and Attendee Behavior Tracking tools. You can learn more about Swoogo here.  Below are 4 amazing functions we can provide at your next event to deliver an amazing attendee experience, drive more leads, and reward…

Four (4) Reasons why vConnect will help Event Marketers Increase and Measure Sales Pipeline

vConnect is ideal for you if your event is intended to generate demand. Coupled with our Session Tracking and EventHub® Evaluation toolset, there is no better solution for Event Marketers to capture and treat actionable data in Salesforce. vConnect is a secure managed AppExchange application that pushes Validar Overall and Session attendance data directly into Salesforce Campaigns. In addition, we leverage EventHub Dynamic evaluations to allow attendees to opt-in to meet with subject matter experts should event content resonate and generate renewed interest. Salesforce record depicting sessions attended, booth demo's seen and meetings requested, all compliments of vConnect! Improve your…

4 reasons why Validar and Canapii are great for your Hybrid event

Validar is proud to be a Canapii integrated partner. More importantly, we love the results our joint offering can deliver to Brands producing hybrid events. Below are 4 reasons why you should consider integrating Validar vCheckin with Canapii for you next event. Universal platform to serve a Global community The Canapii platform is ideally suited to serve a digital community for attendee networking and content consumption. Combined with Validar’s physical registration, and attendee behavior tracking solutions, attendees can now participate in events digitally, physically, or both, from anywhere in the world. Eliminate time and destination constraints With our combined solution,…

Recent Posts

Unlocking the Future: AI in Marketing – ...
Optimizing Marketing Automation: The Power of ...
Mastering Onsite Registration: 10 Habits for a...
Unlocking the Power of Your Evaluations: Four ...
Four Tips to Drive More Value to Your Exhibiti...